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What Is Service?

When we talk about service at Salesforce, we’re talking about Service Cloud—a powerful platform of tools and processes to help you help your customers.

With Service Cloud, you can deliver instant, personalized service and support to your customers. And because every company and its customers are different, you can customize Service Cloud to fit your needs. When your customers are happy, you're happy!

global with sharing class EventPages1 extends Framework.Domain {

    public EventPages(List<Event_Page__c> sObjectList) {
        super(sObjectList);
    }

    global class Constructor implements Framework.Domain.DomainConstructor  {
        global Framework.Domain construct(List<SObject> sObjectList) {
            return new EventPages(sObjectList);
        }
    }

    public override void applyDefaults() {
        Framework.Log.push(EventPages.class.getName(),'applyDefaults');
        Framework.Log.pop();
    }

    public override void beforeDelete() {
        Framework.Log.push(EventPages.class.getName(),'beforeDelete');
        Framework.Log.pop();
    }
}

So how exactly does Service Cloud work? You can let your customers communicate with you on any channel—email, phone, messaging apps, Experience Cloud sites, chat, text, and more. We transform those communications into cases, which represent a customer issue, request, or support ticket. Then you route those cases to service reps—the employees at your company who respond and resolve customer issues. To increase efficiency and achieve your contact center metrics, consider automating processes with AI tools from Einstein and Agentforce. Service Cloud is with you from start to finish, delivering an integrated and streamlined process for handling your customer support needs.

Here’s an example of Service Cloud at work. Your customer has an issue with one of your products. They send you an email, and in Salesforce a case is created to track the problem. The case is viewed in the Service Console by one of your service reps. After your rep find a resolution, they email your customer back. Diagram of a case lifecycle.

For usage restrictions that apply to this product, see this document.

Note To keep things clear in the age of AI agents, we’re now referring to the humans who use Service Cloud as “service reps” rather than “agents”. We wish we could snap our fingers to update this language everywhere, but you can expect to see the original use of “agent” in a few places until we replace it, including in the app itself.